Vision & Values

Vision for the Future

We envision a future in which Walton Arts Center and Walmart AMP, nationally renowned for their innovative, inclusive approach to providing first-class arts experiences, are at the heart of Northwest Arkansas’ cultural and entertainment scene – a region in which access to great art is fundamental to the identity of our vibrant community.


Walton Arts Center and Walmart AMP place a high premium on, and continually strive for:

  • Relevance

  • Inclusivity

  • Sustainability

  • Excellence



On stage at Walton Arts Center (WAC) and Walmart AMP audiences enjoy a diverse array of arts experiences, the likes of which are typically only found in major U.S. cities. Each season is designed to appeal to a range of audiences, needs and interests – everything from touring Broadway and concert artists of every genre, to dance, comedy and cirque companies from around the globe – and often feature Arkansas premieres.

Committed to making the arts accessible, WAC provides numerous free or reduced price opportunities each season. Heavily subsidized by grants and corporate sponsors, WAC’s 10x10 Arts Series features major, world class artists for just $10. Further, roughly half of WAC’s Arts + Nature festival, Artosphere, is free of charge.

With the completion of the Walmart AMP in 2011, one of Pollstar’s 2017 Top 50 best-selling amphitheaters in the country (#50), WAC dramatically increased the diversity of programming and the reach of its education and community initiatives. More than 348,000 people attend events at WAC venues annually, and the arts education programs reach 36,000 students, teachers and citizens statewide.

Next Generation

Next Generation

Walton Arts Center is home to three resident companies: Symphony of Northwest Arkansas—the region’s professional symphony orchestra; Trike Theatre for Youth—professional theater company for young audiences; and Community Creative Center—an art studio for adults and youth.

As an incubator for developing performing arts companies, WAC is helping to ensure that the performing arts continue to be a vital part of life in our region. We look toward the future, now positioned to respond to the needs of one of the fastest growing metropolitan areas in the country.