Vision & Values
Vision for the Future
We envision a future in which Walton Arts Center and Walmart AMP, nationally renowned for their innovative, inclusive approach to providing first-class arts experiences, are at the heart of Northwest Arkansas’ cultural and entertainment scene – a region in which access to great art is fundamental to the identity of our vibrant community.
DEI Vision Statement
Walton Arts Center and the Walmart AMP aspire to be welcoming spaces where people can be their authentic selves. To truly embody our mission, we recognize the importance of reflecting the diversity of our community on our stages, in our audiences and within our workforce, volunteers and Board.
Walton Arts Center and Walmart AMP place a high premium on, and continually strive for:
On our stages at Walton Arts Center and the Walmart AMP audiences enjoy a diverse array of arts experiences, the likes of which are typically only found in major U.S. cities. Each season is designed to appeal to a range of audiences and their interests. We present everything from touring Broadway and top concert artists of every genre, to dance, comedy and cirque companies from around the globe – and often feature Arkansas premieres.
Committed to making the arts accessible, Walton Arts Center provides numerous free or reduced-price opportunities each season to help remove barriers for patrons. Our popular 10x10 Arts Series presents a variety of performance types - from live music to theater to dance - and represents a variety of cultures. For just $10 you can see favorite performers or find a new favorite artist. This is one example of our commitment to arts programming for all. Heavily subsidized by grants and corporate sponsors, our 10x10 Arts Series features major, artists for just $10.
With the completion of the Walmart AMP in 2011, ranked No. 43 on Pollstar’s 2022 Top 50 best-selling amphitheaters worldwide based on ticket sales, Walton Arts Center has been able to dramatically increase the diversity of programming and the reach of its education and community initiatives. More than 348,000 people attend events at WAC venues annually, and the arts education programs reach 36,000 students, teachers and citizens statewide.
Walton Arts Center is home to three resident companies: Symphony of Northwest Arkansas—the region’s professional symphony orchestra; Trike Theatre for Youth—professional theater company for young audiences; and Community Creative Center—an art studio for adults and youth.
As an incubator for developing performing arts companies, WAC is helping to ensure that the performing arts continue to be a vital part of life in our region. We look toward the future, now positioned to respond to the needs of one of the fastest growing metropolitan areas in the country.