Fergal Murray, Master Brewer
Fergal Murray is a global consultant in the beverage industry. Fergal serves as a mentor and offers support and advice to the craft brewing and beverage world on topics that include beer collaborations, branding, and strategic planning.
Fergal gained his expertise the proper way, learning the science, art, and craft of brewing handed down over generations at St James's Gate Brewery. His career as the Guinness Master Brewer has given him extraordinary depth and breathe of knowledge that he now gives back to the new generation of brews and artisans.
As an established brewing expert across the Guinness brewing organization, Fergal was immersed in many different roles to advance, improve and enhance the organization's brewing capability and beer quality.
This global brewing expertise uniquely positioned Fergal to become the Guinness Global Brand Ambassador. His reputation soon grew as he was identified as an integral part of the global brand growth strategy across the world. He became the "face of the Guinness brand" where his authenticity, personality, and passion significantly contributed to the success of the global marketing and public relations strategy.
Throughout Fergal's tenure as brand ambassador, over one billion people have read, seen or heard his messages promoting the Guinness Brand on television, radio, print and social media. He has appeared on Jimmy Kimmel, The Tonight Show with Jimmy Fallon, the Discovery Channel, CNN, Bloomberg, BBC, and C4 to name but a few. Fergal's personal highlights include ringing the bell at the NYSE and demonstrating how to pour a pint to many celebrities including queens and presidents. These all gained the Guinness Brand unrivalled exposure to worldwide audiences. Fergal's direct advocacy and provenance in telling the brand story has increased the equity of the Guinness brand across the world.
His journey took him across the globe, securing his renowned reputation as a master brewer. He is now using his substantial experience to advise companies looking to the future and assist in their growth.