The annual Broadway League Awards, honoring excellence and achievement for Touring Broadway, was announced Tuesday during the Broadway League’s 2015 Spring Road Conference in New York City. Procter & Gamble received the Star of Touring Broadway award for their support of Walton Arts Center’s Broadway Series.

The Star of Touring Broadway Award was created to honor board members, government officials, donors and volunteers who have given support to promote and enrich the Broadway Series in their hometowns.

Procter & Gamble's support of Walton Arts Center's Broadway Series has contributed to the ability for the theatre to grow and develop into a presenter that is participating in Broadway at the national level. Together, Procter & Gamble and Walton Arts Center successfully partnered to create a new market that was non-existent twenty years ago and brought highly popular and Tony Award-winning plays to Northwest Arkansas.

About The Broadway League

Founded in 1930, The Broadway League is the national trade association for the Broadway industry. The League’s 700-plus members include theatre owners and operators, producers, presenters, and general managers who present in nearly 200 markets in North America, as well as suppliers of goods and services to the theatre industry. Each year, League members bring Broadway to nearly 30 million people in New York and on tour across the U.S. and Canada. The Broadway League has recently added a new category for International membership to collaborate with professionals from around the world who produce and present Broadway quality theatre.

First presented in 1992, the Broadway League Awards recognize the contributions of those who have displayed exemplary service to the Broadway industry and are considered innovators of their craft. “Broadway is a vital national industry in so many ways. League members worked tirelessly this season to bring Broadway shows to over 200 cities across the U.S. and Canada. Touring Broadway contributes $3.2 billion to local economies across the U.S. Coupled with the nearly $12 billion dollar economic impact for New York City, it is clear that Broadway and Touring Broadway Series create real value to our country’s economy,” said Charlotte St. Martin, Executive Director of The Broadway League. “We couldn’t do it without the enormous support that our awardees, the donors and volunteers – both corporate and private – give to promote and enrich the Broadway Series in their hometowns.”

Visit Broadway League, or follow The Broadway League on Twitter @TheBwayLeague or on Facebook. Broadway.org is the League’s official on-line headquarters for Broadway in NYC, on tour, and internationally. Download the free Broadway.org mobile app for iOS or Android, and the free IBDB mobile app for iOS or Android.