Walton Arts Center announced today that Brian Crowne has been named Vice President of Walmart AMP.

Crowne will continue to be responsible for all operations of the Walmart AMP including artist booking, third party rentals, site operations and management. He will also serve on the Executive Committee of the Walton Arts Center.

“Brian’s experience and leadership in the contemporary music field are unmatched in the region, “said Peter B. Lane, President and CEO Walton Arts Center. “We are excited to see Brian continue to grow his role at the Walmart AMP - Northwest Arkansas’ premier outdoor entertainment venue.”

Walton Arts Center purchased the AMP from Crowne in February 2011 with the goal of expanding arts and entertainment and serving a broader audience. Crowne became General Manager of Walmart AMP and was critical in building the new Walmart AMP in 2014 and expanding its operations. Walmart AMP has seen unprecedented growth under his leadership with attendance growing from under 20,000 patrons in 2011 to a record 147,000 patrons in 2015. As a premier destination for arts and entertainment, Walmart AMP has hosted America’s biggest stars including Willie Nelson, Allison Kraus, Santana, and sold-out shows of Blake Shelton, Tim McGraw, Dave Matthews Band and Kenny Chesney.

Brian and his wife, Day, have been married for 13 years and have two sons, Payton (10) and Hudson (7). Crowne says, “Being a part of Walton Arts Center/Walmart AMP for the past five years has been amazing. I am honored to accept the position of Vice President of the Walmart AMP and look forward to serving our region for many years to come.”